The moat nobody screenshots: integrations.

Events don't live in an events tool. They live in the CRM.

For a B2B marketer, a webinar attendee is only valuable once they show up in HubSpot or Salesforce with the right engagement data attached. Without that, every event ends in a CSV export, and a platform that ends in CSV exports is a platform that churns.

Enterprise deals made it sharper: "does it integrate with our stack?" was a first-call qualifying question, not a nice-to-have.

Treat integrations as a product, not a checklist.

• Prioritized by pipeline, not by votes: sequenced the roadmap around the CRM and marketing-automation platforms that actually gated enterprise deals: HubSpot, Marketo, Salesforce first.
• Designed the data model for marketers: engagement scores, session attendance and intent signals mapped to the fields marketing-ops teams report on, not raw event logs.
• Built the marketplace motion: partner onboarding, listing standards and co-marketing, so the ecosystem compounded without every integration being built in-house.
• Armed sales: integration one-pagers and demo flows that turned "does it connect?" from an objection into a closing argument.

30+ partners, stickier accounts, bigger deals.

The vertical scaled to 30+ integration partners, functioning as both a retention moat, accounts wired into their CRM workflows don't churn over a feature gap, and a key enterprise sales lever on competitive deals. Deep CRM connectivity remains a selling point of Webinar+ under Brandlive today.